Associate Marketing Specialist – Minnetonka, MN (Hybrid)

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together. 

 

Positions in this function are involved in developing market strategies to support products and drive membership/sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets. 

 

If you are located in Minnetonka, MN, you will have the flexibility to work from home and the office in this hybrid role* as you take on some tough challenges.

 

Primary Responsibilities:

• Has basic knowledge of theories, practices and procedures in marketing
• Collaborate with teams on planning and execution of paid digital marketing campaigns for the Government Programs
• Partner with teams on strategy, campaign set up, campaign optimization and reporting of paid digital marketing campaigns
• Uses existing procedures and facts to solve routine problems or conduct routine analyses
• Working closely with the paid media channel leads, help develop digital ad creative that aligns to ad specifications, product messaging and brand guidelines
• Conduct competitive and market assessments to ensure content and full funnel experience is competitive and meeting consumer expectations
• Become a multi-product specialist across Medicare Advantage, Medicare Supplement and Dual Special Needs Plans 
• Learn to manage the end-to-end creative development and approval processes, from routing with product, legal and compliance reviewers to hand-off of final creative to channel leads
• Help maintain inventory of compliance-approved copy decks

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. 

Required Qualifications: 

• Bachelor’s degree within the last 24 months or currently pursuing a bachelor’s degree in business or another applicable field of study. Coursework to obtain degree must be completed prior to start of employment. Degree must be awarded and verified within 6-8 weeks following the commencement date at your school
• Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization. F-1 visa holders with Curricular Practical Training (CPT) or Optional Practical Training (OPT) who will require visa sponsorship, TN visa holders, current H-1B visa holders, and/or those requiring green card sponsorship will not be considered

 

Preferred Qualifications:

• Minimum 3.0 cumulative GPA
• Intermediate level experience in Microsoft Office (Word, Excel, Access, PowerPoint)
• Internship Experience
• Experience in areas related to marketing
• Experience managing multiple priorities, workload prioritization
• Demonstrated ability to communicate ideas clearly and concisely
• Demonstrated ability to prioritize and balance multiple priorities and projects
• Demonstrated solution oriented with a focus on innovative approaches to resolve customer problems

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.    

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.      

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.