Social Media Manager – Remote or Hybrid in the Twin Cities, MN

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

 

The Marketing Specialist, Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business.  The role will report to the Director of Content Strategy on the UnitedHealthcare Brand and Corporate marketing team.

 

If you are located in Twin Cities, MN, you will have the flexibility to work from home and the office in this hybrid role* as you take on some tough challenges. If you are located outside of Twin Cities, you will enjoy the flexibility to work remotely* from anywhere within the U.S.

 

Primary Responsibilities:

• Lead social media content calendar and content development, including creative briefs to support enterprise marketing campaigns, key health care moments, and multi-cultural marketing strategy
• Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it’s delivered 
• Partner closely with Brand web content manager and uhc.com digital team on content needs that sync with social media campaigns 
• Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software
• Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings
• Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
• Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies 
• Demonstrate UnitedHealthcare cultural values in day-to-day execution  

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 4+ years of work experience
• 4+ years of experience in a direct-to-consumer social marketing role
• 4 + years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint 
• 2+ years of demonstrated project management skills with the ability to develop and implement multi-channel direct-to-consumer marketing campaigns

 

Preferred Qualifications:

• Experience in a regulated industry
• Proven experience working within a matrix organization
• Healthcare industry experience
• Demonstrated effective problem-solving and critical-thinking skills
• Proven ability to manage multiple priorities from inception to completion
• Proven excellent written & verbal communications skills

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy 

 

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.