Marketing Manager – MN

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. 

Be a part of the national marketing team responsible for creating and delivering marketing strategies for the Medicare Advantage (MA) and Dual Special Needs Plans (DSNP). Marketing managers work directly with their assigned regional partners to help them reach member acquisition and retention goals each year. Strategies include but are not limited to direct marketing and media campaigns as well as field marketing strategies and materials. Marketing managers must have deep knowledge of the business model supporting MA and DSNP sales as well as all initiatives taking place nationally. They will then collaborate with local sales and health plan partners to suggest and implement CMS-approved strategies for each specific market. 

Primary Responsibilities:

• Develop local media strategies as appropriate for markets and work with vendors to execute on those strategies in collaboration with sales and plan leadership 
• Have knowledge of CMS requirements for creation of marketing materials and sales activities
• Work with internal agency partners in the development of marketing assets
• Maintain collaborative relationships with the national sales, plan leadership and field sales agents
• Gain an understanding of the product, the community and the business plan for each of your assigned markets
• Provide reporting and understanding around local campaigns to national and plan leadership 
• Have a basic understanding of the overall financial model and the specific marketing budget for each plan
• Manage administrative dues as required such as invoicing, tracking documents and production grids
• Help to promote best practices for national strategies in each of the plans you represent
• Manage the set-up and the delivery of field marketing materials; this includes updates for brand and for benefit/product changes each year

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of health care industry experience
• Experience managing agency partner relationship
• Customer/account management experience
• Hybrid onsite in MN

Preferred Qualifications:

• 5+ years of marketing experience
• Direct to consumer marketing experience
• Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
• Professional competency
  • Thinking/learning skills: good judgment, decision making, creativity, strategizing
  • Administrative skills: planning, coordinating, managing resources, invoicing, project tracking, production grids
  • Communications skills: building relationships, leading, resolving, managing conflict, leading calls
  • Leadership skills: motivating, coaching, facilitating, influencing
  • Motivating skills: achieving results
  • Adjustment/Self-Management skills: handling stress, personal adaptability
  • Analytical skills: ability to use data to determine results

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.