Director Marketing – Hybrid in MN
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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
We are seeking a dynamic Director of Growth Marketing to spearhead thought leadership initiatives, which are pivotal in enhancing brand awareness and promoting the organization as a thought leader in the life sciences industry. Key functions will include driving brand awareness through strategic thought leadership efforts and positioning the business and its solutions as industry-leading by curating and creating multichannel marketing content to reach key audiences. Additionally, the role involves leading the organic social media presence, showcasing the leaders as authoritative voices in the field. The ideal candidate will focus on reaching decision-makers, fostering strategic relationships and establishing the company as a thought leader to capitalize on market opportunities and build a robust business pipeline.
If you are located in Minnesota, you will have the flexibility to work from home and in the office in this hybrid role* as you take on some tough challenges.
Primary Responsibilities:
- Create and execute a comprehensive thought leadership strategy aligned with business goals. Identify key market opportunities and develop actionable plans to capitalize on them. Leverage regular metrics and feedback to adapt marketing strategies for maximum effectiveness
- Own and execute multi-channel content development and drive thought leadership initiatives to enhance brand awareness and position the organization as a leader in life sciences
- Lead organic social media marketing strategy and execution to promote leaders as authoritative voices in the field as well as positioning key products and services
- Foster trusting and collaborative relationships with business leaders, stakeholders, SMEs, legal and privacy partners, and marketing colleagues to inform strategies and execution, and drive external engagement success
- Work with third party agencies and vendors as needed for external engagement efforts, ensuring high quality, timely output
- Work with business stakeholders, legal, branding, external communications and others to obtain necessary approvals for messaging and materials
- Identify and support other ongoing and ad hoc marketing activities as needed as the business evolves and grows over time
- Share marketing updates on a regular basis with marketing leadership, business leadership and key stakeholders to demonstrate the progress and effectiveness of your work
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 10+ years of B2B marketing experience, preferably in healthcare and content marketing
- Ability to model positive, collaborative leadership behaviors and develop talent
- Proven strategic partnership skills with business leaders and ability to act independently
- Proven excellent communication skills and ability to build collaborative relationships
- Experience in a fast-paced, dynamic environment; highly organized and able to multi-task
- Proven conceptual and strategic thinking; capable of both strategy and execution
- Ability to be comfortable with ambiguity, adaptable to change and willing to challenge the status quo
- Empowered to work independently and lead through change
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.
Additional Job Detail Information
Requisition Number 2289099
Business Segment Cust. Office & Enterprise Mrkt
Employee Status Regular
Job Level Director
Travel No
Is_Internal:
Internal
Overtime Status Exempt
Schedule Full-time
Shift Day Job
Telecommuter Position No
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