E&I Marketing Adobe Journey Optimizer Product Owner – Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

 

We are seeking a dynamic and experienced Marketing Product Owner to help lead our Adobe marketing technology implementation efforts. As the Marketing AJO Product Owner for Employer & Individual (E&I), you will lead enhancing the efficiency and effectiveness of marketing efforts through the strategic use of the Adobe Journey Optimizer technology, and related Adobe products. You will collaborate closely with cross-functional teams to understand business needs, identify issues, and implement innovative solutions that enhance our marketing capabilities and deliver measurable results.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

 

Primary Responsibilities:

• Defining and implementing tools and processes that advance our digital and traditional marketing capabilities and strategy; interfacing with other departments and external vendors with the purpose of finding the best solution to meet objectives while using Adobe Journey Optimizer and other Adobe
• Experience Platform technology
• Helping to define and understand the data ecosystem through audience creation. Understand and implement that data through Handlebar JS to dynamically drive content with that data in email, SMS, digital advertising, social and direct mail
• Work with both internal partners (Engineering, Marketing, Product, Legal / Regulatory, Data & Analytics, etc.) and with external vendors (Adobe, Litmus) to build and execute effective and innovative member email campaigns
• Job Role Alignment:
  • 80% Assist with projects that advance our campaign implementation program
  • 20% Review and execution assistance of complex member campaigns
• Willingness to be flexible and work with ambiguity while testing, consulting and problem solving
• Ability to develop tactical plans that utilize data to develop compelling targeted marketing messages
• Manage relationships and requirements work with internal teams and external vendors to ensure Marketing Operations can successfully meet critical delivery timelines for campaigns using Adobe or other technology
• Able to develop and maintain positive relationships with cross – functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
• Able to work independently with minimal supervision; results driven
• Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 7+ years of working in product orientation in the fields of marketing, data or technology
• 7+ years of consumer marketing experience across online and offline channels
• 4+ years of email HTML and responsive design coding experience
• 4+ years of Handlebar JS, SQL, AmpScript and data manipulation in email
• 2+ years of experience with the Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Journey Optimizer or Adobe Experience Platform
• Demonstrated experience working on broad-scale consumer engagement technology solutions at a complex, matrixed organization
• Demonstrated experience in creating a product strategy that considers internal and external market forces, financial performance-driven KPIs, and technical and operational deliverability
• Willing and able to travel 10% +/- depending on business need

 

Preferred Qualifications:

• Certifications in Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics
• 2+ years of healthcare
• Experience with developing highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes
• Experience with deploying multi-channel communications through custom actions
• Experience with Salesforce Marketing Cloud (or similar email platforms), including experience using data filters and program automation
• Experience with Adobe Assets, Workfront
• Experience with email and web analytics / reporting tools such as Adobe Analytics 

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.