Marketing Lead Development Associate

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

The Marketing Lead Development Associate is an individual contributor on the Lead Management team within the Marketing & Customer Operations office. The primary responsibilities for this role include accountability to grow sales pipeline and building relationships with sales and marketing partners while managing daily operations of the lead process and sales growth. Identify and generate new business leads with assigned accounts through market analysis and profiling, maintaining, routing and responding to website form submissions and inquiries, and utilizing Marketo and Salesforce technology to assign Marketing Qualified Leads (MQLs) to sales partners. The Marketing Lead Development Associate is a key assistant, influencing the strategy and roadmap for the lead management function of marketing and sales. This role requires a mix of technical savvy skills in marketing automation technology combined with organizational skills, customer service and relationship building.

 

If you live near Eden Prairie, MN, you’ll enjoy the flexibility of a hybrid position as you take on some tough challenges.

 

Primary Responsibilities:

• Oversees and leads sales and non-sales inquiries across all healthcare segments from website forms and free text emails
• Manages relationships cross-functionally within Marketing & Customer Operations office, Growth Office (Sales), and respective team members
• Contributes to campaign strategy activities related to qualifying leads to Marketing Qualified Lead (MQL) status
• Maintains process documentation standards and templates for lead development processes
• Responsible for utilizing marketing automation technology to upload lists through Marketo to Salesforce
• Efficiently completes repeatable tasks and requests
• Provides support for marketing for all segments and workflows
• Uses pertinent data and facts to identify and solve a range of problems within area of expertise
• Investigates non-standard requests and issues with little supervision
• Prioritizes and organizes own work to meet deadlines
• Provides explanations and information to others on topics within area of expertise

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience with a marketing automation tool such as Marketo or Eloqua
• 3+ years of experience with Salesforce
• 3+ years Customer Service/Administration background
• 3+ years of experience with Microsoft Office Suite
• 2+ years of experience in Business administration, marketing administration and/or sales administration
• Proven ability to use and manage email efficiently
• Proven ability to qualify leads from webinars, trade shows, sales inquiry forms
• Demonstrated ability to strategize and implement processes around new conversational marketing tool
• Proven ability to support sales with strategy questions for qualifications
• Ability to work in the Eden Prairie, MN, office at least 4 days per week

 

Preferred Qualifications:

• Experience with Salesforce & Marketo 
• Expert knowledge of administration processes 

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $58,800 to $105,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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