Marketing Manager, Hybrid in Eden Prairie, MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. 

Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business – to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.   

The Whole Health Solutions marketing team is looking for an experienced demand generation marketing manager to support payer marketing. This role will be a leader in the Payer space and will work in close collaboration with senior leaders in Growth and Product. This person needs to be an excellent communicator and collaborator, with extensive background in marketing channels such as event production/management, email marketing, and digital marketing. 

If you are located in Eden Prairie, MN, you will have the flexibility to work remotely*, as well as work in the office as you take on some tough challenges.

Primary Responsibilities:

• Growth Marketing: Work in close partnership with our Growth team to develop and execute marketing strategies that support sales objectives and drive pipeline across Whole Health Solutions
• Campaign Management: Plan, execute, and optimize demand generation campaigns, including account-based marketing, for Payers across channels such as events, email, social media, display and search advertising, and partner marketing
• Performance Reporting: Analyze and report on the performance of all Payer campaigns. Adopt test and learn approach to constantly seek out and proactively pitch new demand generation partners and strategies
• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo
• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance
• Budget Management: Work with team lead to manage and oversee the demand generation budget for Payer marketing
• Collaboration: Work closely with cross-functional teams including digital strategy, brand/creative, sales, customer success, and product to align marketing strategies with business objectives

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry. 

• 4+ years of experience in product marketing
• Experience developing and executing multi-channel b2b campaigns
• Experience in analytics including end-to-end campaign reporting and analysis
• Experience managing multifaceted projects requiring a high level of organization, effective communication and the ability to prioritize time and resources efficiently
• Experience in digital marketing including paid media and email marketing 
• Proven ability to communicate effectively with senior leaders

Preferred Qualifications:

• Experience in b2b demand generation marketing
• Experience in health care marketing
• Experience using analytic tools such as Marketo, PowerBI, and Salesforce

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. 

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.