Marketing Campaign Specialist – Eden Prairie, MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

Optum Health Marketing is building a world-class marketing organization within one of the highest-growth segments of the economy today. This individual contributor will be responsible for the development and execution of marketing journeys and campaigns that support Optum Health goals. This position will develop and maintain in-depth knowledge of assigned business segments. They will partner closely with internal partners (Product, Sales, Creative, Legal, Regulatory, Product and Marketing Operations) and external vendors to create and implement marketing campaigns.

The incumbent will train to become a hands-on, self-service user of AJO for purposes of audience creation, journey builds, user acceptance testing, pre/post implementation issue resolution, and performance management with the use of Customer Journey Analytics (CJA). 

 

If you are located in Eden Prairie, MN, you will have the flexibility to work from home and the office in this hybrid role* as you take on some tough challenges.

 

Primary Responsibilities:

• This individual contributor will be responsible for the development and execution of marketing materials and journeys that support Optum Health goals, with guidance and support from more senior marketing team members.
• Author Journey Build Briefs (JBB) and Business Requirements Documentation (BRD) for consumer marketing journeys intended for the Adobe Journey Optimizer (AJO) platform
• Develop and pilot new member engagement approaches/programs to maximize marketing campaign results and meet business unit goals
• Develop, manage and maintain relationships with internal (product, sales, operations, legal, creative, technology, etc.) and external stakeholders and keep them informed about marketing initiatives
• Coordinate efforts to further understand consumer behavior and apply those learnings to marketing initiatives
• Drive measurement & reporting of marketing initiatives and align with internal partners to execute test strategies to maximize program utilization
• Attend cross-functional meetings to provide marketing updates, results, and status of key initiatives
• Ensuring marketing journeys and creative assets are aligned to corporate brand, legal, privacy and compliance standards

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of B2C marketing experience
• Hands-on experience with marketing automation and personalization technology solutions such as Adobe Experience Platform, Salesforce Marketing Cloud, Braze, etc
• Demonstrated success in planning, executing and measuring consumer marketing campaigns
• Proven ability to collaborate and communicate across all levels of the organization to gain alignment and execute agreed upon objectives

 

Preferred Qualifications:

• Experience planning and developing consumer acquisition and customer lifecycle marketing programs 
• Experience collaborating within a complicated, matrixed organization 
• Demonstrated proficiency in building and managing personalized marketing journeys in Adobe Journey Optimizer 

  

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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